Hi! I am Kelly de Greef, founder of Kelson. Great that you want to spend some time learning about me and my agency! Before I founded Kelson Marketing & Content, I worked several years as a marketeer at a shipping company. As with many peers, the industry has stolen my heart. Although innovation generally is high on the agenda of many maritime organizations, marketing at this point remains often neglected. From personal experience I know how challenging it can be to implement a successful marketing strategy in this fairly conservative industry.
Organizations often face the same challenges. A lot of marketing activities are still done manually, which means that marketers can spend their time less efficiently. Many companies also experience problems when it comes to generating qualitative leads or demonstrating the return on marketing investments. Because I believe that the future is online (which doesn’t mean that offline is no longer important, on the contrary!) I have chosen to start an online marketing agency specialized in the maritime industry. In order to support organizations with a targeted marketing plan in which online marketing resources DO provide quality leads, I have specialized in the inbound marketing method and Kelson has become a HubSpot marketing partner.